New Product Development

Utilizing Unilever’s elite product innovation methodology, developed a new product concept for restaurant search app Yelp based on sector research and customer insights. Built product go-to-market strategy including definition of KPIs and OKRs, positioning and big idea, advertising, and CX tactics.

Phase 1 Presentation

Leisure & Entertainment Decision Making Research & Analysis, personas and consumer insights

• Category for innovation: Leisure and Entertianment

• Category research, key competition & target market

• 1:1 Customer interviews - 30+ conducted

• Segment and persona definitions

• Customer journey map

• Identify consumer insights based on unmet needs from interview qualitative analysis

Phase 2 Presentation

myYelp New product validation, positioning, financial analysis, and go to market strategy

• Select brand to represent

• Brainstorm & concept development based on consumer insights from Phase 1

• Qualitative (20+ interviews) and quantitative (300+ surveys) concept testing for consumer validation

• Positioning and competitive landscape

• Pricing and financial analysis

• Product launch plan: touch points and tactics, big idea