Client Presentation

Provide Argent Travel, a transportation and logistic service provider that specializes in group travel experiences, with segmentation and market landscape analysis to identify which prospective customers are mostly likely to convert. Providing data on target demographic, perceived customer value, and merits and pitfalls of different target segments to identify which target audiences are viable and therein, make recommendations regarding how to best market and price packages for those viable segments.

Aimed to answer

• What segment would represent the best potential for initial ROI?

• What demographic does Argent appeal to the most?

• What is the perceived value of the experience i.e. how much are different segments willing to spend? 

• What platforms / advertising avenues would be most effective in converting the target segment?

Designed survey to extract data around potential customer sentiment, priorities, and willingness to pay.

Analyzed over 240 responses identifying segments and personas to target and their categorical priorities and needs to inform advertising, messaging, and pricing.